According to Lean Startup, the easiest way to progress is to fail fast.
What does that actually mean and where does this idea come from?
The concept comes from Lean Startup and suggests that we should not spend a huge amount of time developing something until we are sure that we are going in the right direction and that we will actually obtain the benefits from our efforts.
It is better, and more sensible, to focus on what works well for our audience which is not necessarily what we want to focus on.
Understanding the needs of our audience and delivering to it what they seek yields more benefits faster.
How does this idea help you in projects and change initiatives?
How does Managing Benefits help you improve what value you get our of your projects and programmes of your organisation.
Projects only bring value to an organisation if they lead to benefits. That is in a nutshell the only (and true) reason for spending time and money creating products. Earning benefits.
Analysing how well you deal with managing benefits is part of a method called Management of Portfolio.
Those identified benefits must therefore be clear to all involved. Define them first in order for the project to create the right product(s). This in turn enables to gain the right benefits by using them appropriately.
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